Known as Isa, but her full name is Isabelle Norman Sällström and she is a designer, illustrator and founder of her business, Isa Form. She lives in the very north of Sweden, amongst snowy forests and deep blue waters with her husband, David and two sons, Theo and Eddie.
Isa describes her style as humorous and playful with a retro vibe. She says she has been drawing the same way since she was six years old.
Isa is inspired by anything and everything from a song to an advertisement to a sunset to a walk in a park. She has been collaborating with Nerida Hansen Fabrics since 2014.